Paris Haute Couture Fashion Week: Nine Color Trends
Color is an all-inclusive language. Colors get used daily, to express thoughts, to coordinate and organize activities, and to identify universal signals. Painters narrate their work with colors. Marketing gurus write strategies for successful brand recognition promotions based largely on color. Many small children speak the name of a color as their first word. Colors have the same range as any language; they can be scary, cold, and unforgiving, or they can be inviting and tender, like the warmth of the sun.
In fashion, colors are one of the first initiators that inspire influencers and trendsetters. Many designers rely on color to cultivate and evoke emotions that inspire buyers. Boutique owners and retailers rely on these inspirations to stock their shelves with the colors of the season. While customers rely on the name brand clothes to fit their tastes. A collection of many interesting thoughts that come to mind when I ponder on color theory, for example, it motivates some designers to produce spectacular new hues using classic colors. On the other hand, it motivates designers to tattoo their brand with a recognizable color scheme. No matter how it’s done the fact is that the use of color theory allows consumers to communicate their tastes using a visual language.
Color works as the main identifier of any well-known brand.
When I think of this idea, I think of Red Bull and its triad of primary colors. I think of the symbolic, monochromatic Carolina blue. I think of the scene in Devil Wears Prada, when Meryl Streep lectured Anne Hathaway on the history of cerulean.
A few times each year, the most influential fashion houses in Milian, London, New York, and Paris present their collections, and even though their designs are unique, each brand is guilty of a similar calculated consistency in color theory. The looks on the high fashion runways predict what's trending in fashion, who the next top model is, and most importantly, what color is the new black of the year.
Last week, marked the 2019 addition of Paris Haute Couture Fashion Week, and make no mistake, the extravagant designed dresses and headwear pieces held their own, but the colors stole every single show. If last week in Paris is a prediction of next fall's fashion trends, be prepared to see more bold gold, obscene neon green, crispy white, the loudest blues, the most muted beiges, and every hue in between.
Here are 9 color forward looks from Paris Haute Couture Fashion Week
Le Jaune Parfait
Mint Green Things
A Cool Blue
Pink Down to the Floor
Stoplight Red Mixed with Lavendar, aka, Redbone
Space Ghost Purple
Orange is the New Orange
Black to Back
All White Everything